The Sources page shows you which domains and URLs AI models are citing when they answer your tracked prompts.
This is some of the most actionable data in ContentMonk - because the sites being cited are the ones shaping what AI says about your category. If you're not among them, this page tells you exactly where to focus.
Domains vs URLs
At the top of the page you can switch between two views - Domains and URLs.
Domains view groups everything by website.
You can see how many URLs from each domain are being cited, how many of your tracked prompts that domain appears in, its citation rate, influence score, and what type of content it is (Editorial, UGC, Corporate, or Competitor).
URLs view goes one level deeper and shows individual pages.
Each URL shows whether your brand is mentioned in it, which competitors it mentions, its influence score, citation rate, how many prompts it appears in, and the URL type - Listicle, Editorial, How-to, Product page, and so on.
Toggle between the two depending on what you need. Domains gives you the big picture. URLs tells you exactly which pieces of content are driving AI citations.
The charts
Three charts sit at the top of the page:
Influence Score Trend - shows how the influence scores of the top domains have changed over time. You can switch between Top 5 and Top 10.
Domain Types / URL Types - a breakdown of what kind of content is being cited. In Domains view you'll see Editorial, Corporate, UGC, Competitors, and You. In URLs view it breaks down further into Listicle, Editorial, UGC, How-to, Product, Homepage, and so on.
Citation Rate Trend - shows how often each top domain is cited per day across your tracked prompts.
Understanding Influence Score
Influence Score is a number from 1 to 100 assigned to each domain and URL.
It factors in how many prompts the source appears in, how frequently it's cited, which models cite it, and where in the answer the citation appears - a source cited first carries more weight than one cited at the end. The higher the score, the more that source is shaping what AI says in your category.
Finding gaps
Click 'Gaps' above the table to filter the list down to domains that are citing your competitors but not you.
Select one or more competitors from the dropdown and ContentMonk shows you all the domains where they're getting cited while your brand is absent.
These are exactly the sites you should be targeting - getting mentioned or cited on them is one of the most direct ways to improve your AI visibility.
Take the list to Opportunities - Outreach & Backlinks to act on it.
Filters
The same filter bar from the rest of the AI Visibility section applies here - filter by date range, funnel stage, topic, and AI model to narrow the data down to what's relevant for you.
Read next
Opportunities - Outreach & Backlinks prioritized by potential impact
AI Visibility - the main AI visibility dashboard